Strategi Marketing melalui pelatihan Marketplace Shoppe untuk Meningkatkan Penjualan Home Industri Sambel Pecel di Desa Prajegan Sukorejo

Rio Angga Saputra; Asfahani Asfahani

doi:10.37680/ssa.v0i0.5964

Rio Angga Saputra Institut Agama Islam Sunan Giri Ponorogo, Indonesia
Asfahani Asfahani Institut Agama Islam Sunan Giri Ponorogo, Indonesia

DOI: https://doi.org/10.37680/ssa.v0i0.5964

Keywords: Digital marketing, Shopee, marketplace, sambel pecel, training, local economic development, paid advertisements, data analytics, promotional tools

Abstract

Digital marketing through marketplaces like Shopee is crucial for enhancing product sales. Marketplaces offer a broad platform that allows businesses to effectively reach customers, with features such as paid advertisements and data analytics supporting sales (Suryani & Hamidah, 2022; Rahmawati et al., 2023). This study focuses on digital marketing training for sambel pecel producers in Desa Prajegan Sukorejo, identifying that many entrepreneurs have not fully utilized Shopee's features. Surveys reveal that 65% of producers lack understanding in managing listings, and 72% struggle with promotional tools. The study aims to implement targeted Shopee training to improve sales and expand the market for sambel pecel products. The findings are expected to contribute to local economic development through better use of digital technology

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