Pemberdayaan UMKM Sabuk Kulit di Dukuh Tengah Melalui Digital Marketing

Toriq Ardian Maulana Maskanith; Khafidhoh Khafidhoh

doi:10.37680/ssa.v0i0.6041

Toriq Ardian Maulana Maskanith institut agama Islam sunan giri
Khafidhoh Khafidhoh Institut Agama Islam Sunan Giri (INSURI) Ponorogo

DOI: https://doi.org/10.37680/ssa.v0i0.6041

Keywords: Digital Marketing; Micro, Small, and Medium Enterprises (UMKM); Product Marketing Strategies

Abstract

Micro, Small, and Medium Enterprises (UMKM) play an important role in the Indonesian economy but often face challenges in marketing, especially in the rapidly developing digital era. This research focuses on empowering Leather Belt MSMEs in Dukuh Tengah, Nambangrejo Village, through digital marketing as a solution to increase product visibility and competitiveness. It aims to improve the skills of MSME owners in utilizing technology and digital platforms such as social media and e-commerce. This research uses qualitative data collection techniques; the author uses observation, interview, and documentation study techniques. This research shows that participants become more independent in managing digital marketing, more innovative in promotions, and able to reach a wider market. This empowerment helps MSMEs adapt to modern market demands and improve the sustainability of their businesses.

References

Azmi Fadhilah, D., & Pratiwi, T. (2021). Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing. Coopetition : Jurnal Ilmiah Manajemen, 12(1), 17–22. https://doi.org/10.32670/coopetition.v12i1.279

Marselina, R. D., Ramdan, I. S., Syafitri, N., Sumarni, N., Alamsyah, K., Lestari, W. A., Suryaman, W. J., &Fitriana, W. (t.t.). Implementasi Penggunaan Jaringan Mitra Untuk Memperluas Distribusi Kacang Sangrai Ewooww.

Maula, J. A. (2022). Pendampingan Pemanfaatan Digital Marketing melalui Google Business pada UMKM Kelurahan Kertajaya. PATIKALA: Jurnal Pengabdian Kepada Masyarakat, 2(1), 442–447. https://doi.org/10.51574/patikala.v2i1.500

Rosa, Y. D. (2021). Strategi Bertahan UMKM Kuliner Kota Padang Saat Pandemi Global Covid 19. 23(2). Sa’diyah, R., & Purnama, M. N. A. (2023). Pengembangan Strategi Pemasaran Terhadap Produk Industri Rumah Tangga di Desa Sidoharjo Kecamatan Pulung. Social Science Academic, 1–10. https://doi.org/10.37680/ssa.v0i0.3611

Sholikah, R., Ulhaq, I. D., & Laili, N. (2023). Pemberdayaan Pelaku UMKM Melalui Digital Marketing. Al- Ijtimā: Jurnal Pengabdian Kepada Masyarakat, 3(2), 243–254. https://doi.org/10.53515/aijpkm.v3i2.64

Suadnya, I. W., Hadi, A. P., & Paramita, E. P. (2021). Digital Marketing sebagai Strategi Pemasaran UMKM Kerajinan Cukli Kota Mataram di Masa Pandemi Covid-19. 2(3).

Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A. (2020). Penggunaan Digital Marketing untuk Memperluas Pasar dan Meningkatkan Daya Saing UMKM. Community Empowerment, 6(1), 42–47. https://doi.org/10.31603/ce.4244

Suryani, S. (2018). Analisis Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Bengkalis- Riau. 29(1).

Tompunu, D., Soegoto, A. S., & Palandeng, I. D. (2023). STRATEGI PEMANFAATAN DIGITAL MARKETING UNTUK MENINGKATKAN PEMBELIAN KONSUMEN PADA STRAY STORE

MANADO. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 11(4), 686–694. https://doi.org/10.35794/emba.v11i4.51730